Barstool and DraftKings ink sports betting partnership - SportsPro
Gambling giant BetMGM has also been announced as social media platform X’s exclusive live odds sports betting partner.
- DraftKings becomes Barstool’s exclusive sports betting partner
- Barstool to promote DraftKings odds and set to ‘benefit from customers referred to the sportsbook’
- Elsewhere, BetMGM announces strategic partnership with X, formerly Twitter
- Gambling firm named social media platform’s exclusive live odds sports betting partner
- BetMGM’s odds and branding will be integrated into X, with each game linking to BetMGM’s website and app
Context:
Barstool’s new betting tie-up comes after it was sold by Penn Entertainment back to its founder Dave Portnoy for US$1 in August 2023.
As part of the sale, Barstool was restricted from entering any new betting partnerships before the end of the current National Football League (NFL) season. Its new deal with DraftKings, which the company had previously collaborated with, was publicly confirmed moments after Super Bowl LVIII.
Comment:
View this post on InstagramA post shared by Dave Portnoy (@stoolpresidente)
Coming next:
To mark the new partnership, Barstool is staging a free-to-play free throw challenge in collaboration with a DraftKings fantasy game that boasts US$100,000 in prizes.
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FAQ
What happened to Barstool Sports betting?
Barstool Sportsbook was succeeded by ESPN Bet on November 14, 2023.
What is the deal with Barstool Sports?
Portnoy, who founded Barstool in 2003, had sold the company to the gambling company Penn Entertainment for more than $550 million. But when Penn inked a deal with ESPN to launch ESPN bet, it sold the company back to Portnoy for $1. Portnoy and Barstool signed with UTA for representation last year.Jul 17, 2025
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Barstools Epic DraftKings Deal: Bets Are Back!
Barstool Sports absolutely partners with DraftKings as its exclusive sports betting partner through a multi-year affiliate deal announced on February 11, 2024. This setup lets Barstool promote DraftKings’ betting odds and content directly to fans, earning revenue from users who sign up and bet via their links. For example, you’ll spot DraftKings odds featured prominently on Barstool’s site and social channels, making it super easy for fans to jump into the action.
Barstool Sportsbook is coming soon to be your home for betting on the NFL, NBA, MLB, NHL, NCAA and more. Stay connected and be the first to know about all the things coming to Barstool Sportsbook.
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