Barstool and DraftKings ink sports betting partnership - SportsPro

Gambling giant BetMGM has also been announced as social media platform X’s exclusive live odds sports betting partner.

  • DraftKings becomes Barstool’s exclusive sports betting partner
  • Barstool to promote DraftKings odds and set to ‘benefit from customers referred to the sportsbook’
  • Elsewhere, BetMGM announces strategic partnership with X, formerly Twitter
  • Gambling firm named social media platform’s exclusive live odds sports betting partner
  • BetMGM’s odds and branding will be integrated into X, with each game linking to BetMGM’s website and app

Context:

Barstool’s new betting tie-up comes after it was sold by Penn Entertainment back to its founder Dave Portnoy for US$1 in August 2023.

As part of the sale, Barstool was restricted from entering any new betting partnerships before the end of the current National Football League (NFL) season. Its new deal with DraftKings, which the company had previously collaborated with, was publicly confirmed moments after Super Bowl LVIII.

Comment:

View this post on InstagramA post shared by Dave Portnoy (@stoolpresidente)

Coming next:

To mark the new partnership, Barstool is staging a free-to-play free throw challenge in collaboration with a DraftKings fantasy game that boasts US$100,000 in prizes.

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FAQ

What role did roulette play in popular culture such as movies and literature?

What role did roulette play in popular culture, such as movies and literature? Roulette has played a significant role in popular culture, appearing in numerous movies, books, and other forms of media. In movies, roulette often appears as a symbol of glamour, luxury, and risk-taking. One of the most famous examples is the classic film “Casablanca,” where the game is prominently featured in several scenes. In the movie, the character Rick (played by Humphrey Bogart) runs a popular nightclub and casino in Casablanca, Morocco, where roulette is one of the main attractions.

What is the barstool code for DraftKings?

New customers use code BARSTOOL and bet $5 in return for $300 in bonus bets if your bet wins, -500 odds required #dkpartner.Jun 2, 2025

When and why was the double zero added to the American roulette wheel?

When and why was the double zero added to the American roulette wheel? The double zero was added to the American roulette wheel in the mid-19th century. The exact year is not clear, but it is believed to have been added around the 1860s. The reason for its addition was to increase the house edge, making the game more profitable for the casino. At the time, gambling was not regulated in the United States, and casinos were free to set their own rules and payouts.

What happened to Barstool Sports betting?

Barstool Sportsbook was succeeded by ESPN Bet on November 14, 2023.

What is the deal with Barstool Sports?

Portnoy, who founded Barstool in 2003, had sold the company to the gambling company Penn Entertainment for more than $550 million. But when Penn inked a deal with ESPN to launch ESPN bet, it sold the company back to Portnoy for $1. Portnoy and Barstool signed with UTA for representation last year.Jul 17, 2025

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