Barstool and DraftKings ink sports betting partnership - SportsPro

Gambling giant BetMGM has also been announced as social media platform X’s exclusive live odds sports betting partner.

  • DraftKings becomes Barstool’s exclusive sports betting partner
  • Barstool to promote DraftKings odds and set to ‘benefit from customers referred to the sportsbook’
  • Elsewhere, BetMGM announces strategic partnership with X, formerly Twitter
  • Gambling firm named social media platform’s exclusive live odds sports betting partner
  • BetMGM’s odds and branding will be integrated into X, with each game linking to BetMGM’s website and app

Context:

Barstool’s new betting tie-up comes after it was sold by Penn Entertainment back to its founder Dave Portnoy for US$1 in August 2023.

As part of the sale, Barstool was restricted from entering any new betting partnerships before the end of the current National Football League (NFL) season. Its new deal with DraftKings, which the company had previously collaborated with, was publicly confirmed moments after Super Bowl LVIII.

Comment:

View this post on InstagramA post shared by Dave Portnoy (@stoolpresidente)

Coming next:

To mark the new partnership, Barstool is staging a free-to-play free throw challenge in collaboration with a DraftKings fantasy game that boasts US$100,000 in prizes.

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