Barstool Sports Dave Portnoy Explain Mobile Sports Betting Strategy - Business Insider
Penn National Gaming’s $163 million investment in Barstool Sports is being put to the test as it introduces its first Barstool-branded sportsbook.
Still, not all analysts are convinced that the Barstool Sportsbook can hold its own against industry leaders like DraftKings and FanDuel.
Industry experts said Barstool Sportsbook’s features like ability to bet with or against Barstool talent are little more than novelties, but could be differentiators if they help build a community within the sportsbook, like Barstool has done on its other digital channels.
“If you string together enough novelty, you can bring together a significant advantage,” Chris Grove, gambling-industry analyst and partner at Eilers & Krejcik Gaming, said. “They have this thing that is unique: a community connected via culture. Other sportsbooks really don’t have that.”
Outside of the sportsbook, Barstool talent has been promoting the app in their social channels, in Portnoy’s sports livestream, day-trading videos, and pizza reviews, through the outlet’s comedy-sports video series likes “Barstool Sports Advisors,” and in podcasts like gambling-preview show, “Walk the Line.”
Users wagered $11 million through the Barstool Sportsbook, Penn National reported in a company filing. Pennsylvania is a crowded market with 10 mobile sportsbooks, including the Barstool Sportsbook. By comparison, in August when live sports returned, the market leader in the state, the FanDuel Sportsbook, captured $144.6 million in online wagering. FOX Bet, another media-branded sportsbook, brought in $22 million.
“We’ve entered a very competitive market place,” Portnoy said. “We’ve made a dent early, and it reinforces the thesis that our crowd will follow us.”
FAQ
How to Download WSOP NV
How to Download WSOP NV 1. Visit the WSOP site 2. Locate the download link and click on it 3. When the download completes, run the installation on your device 4. When the installation completes, you can log in with your existing account or register if you do not already have one 5. Make a deposit via the mobile interface to fund your account 6. You will have access to all tournaments and cash games available via the desktop software
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Portnoy, who founded Barstool in 2003, had sold the company to the gambling company Penn Entertainment for more than $550 million. But when Penn inked a deal with ESPN to launch ESPN bet, it sold the company back to Portnoy for $1. Portnoy and Barstool signed with UTA for representation last year.Jul 17, 2025
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How has technology influenced the game of roulette?
How has technology influenced the game of roulette, such as with electronic and automated versions of the game? One of the most significant technological advancements in the game of roulette has been the introduction of electronic roulette tables. These tables feature a digital display that simulates the spinning of the roulette wheel, and players can place their bets on a touchscreen interface. This allows for faster gameplay, as the wheel can be spun more frequently than with a traditional roulette table.
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