Barstools Epic DraftKings Deal: Bets Are Back!

Barstool SportsDraftKingsSports Gambling 🕒 2 🗒️ 267

Barstool Sports absolutely partners with DraftKings as its exclusive sports betting partner through a multi-year affiliate deal announced on February 11, 2024. This setup lets Barstool promote DraftKings’ betting odds and content directly to fans, earning revenue from users who sign up and bet via their links. For example, you’ll spot DraftKings odds featured prominently on Barstool’s site and social channels, making it super easy for fans to jump into the action.​

Partnership Evolution

Barstool and DraftKings first linked up way back in 2014 with fun commercials and promotions that hooked sports fans early on. Things paused in 2020 when Penn Entertainment bought Barstool and launched its own branded sportsbook, but after Penn sold Barstool back to founder Dave Portnoy for just $1 in August 2023, they were free to reconnect post-2024 Super Bowl. Now, it’s back to basics with DraftKings handling all betting ties.​

What the Deal Delivers

This isn’t about creating a new Barstool sportsbook—it’s a smart affiliate play where Barstool pushes traffic to DraftKings for a cut of the action, reportedly in the low eight figures annually. Think co-branded contests, exclusive odds boosts, and integrated picks from Barstool’s crew like Dave Portnoy hyping NFL or MLB bets. Fans get seamless access, like clicking Barstool content straight to DraftKings apps.​

Thriving in 2026

Fast-forward to early 2026, and this deal is firing on all cylinders, blending Barstool’s rowdy media vibe with DraftKings’ top-tier platform. Portnoy called it a “monster” return to roots, boosting engagement—check Barstool’s X posts or videos where they’re hyping Super Bowl props together. It’s a win for bettors craving fun, trustworthy options.​

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