The Barstool betting app, known as Barstool Sportsbook, is a digital sports betting platform launched in the US by Barstool Sports in partnership with Penn National Gaming in 2020. It leverages Barstool Sports’ strong brand recognition and multimedia presence to attract sports fans to betting. The app provides a sleek and user-friendly interface powered by Kambi software, making it easy for users to place various types of bets such as spreads, moneylines, totals, and player props. A unique feature is “Bet with Barstool,” allowing users to follow bets from popular Barstool personalities, integrating entertainment and betting. While it primarily targets major US sports leagues like the NFL, NBA, MLB, and NHL, it also offers options on other sports and prop bets. However, the live betting section is more limited compared to competitors, lacking live streaming or detailed in-play visuals, which some advanced bettors might miss. The app’s competitive odds and rewards loyalty program are designed to enhance user engagement and retention.

From a market perspective, Barstool Sportsbook has developed a significant footprint but still faces tough competition. As of 2025, it operates in 16 states, making it the fifth-most prevalent digital sports betting brand in the US with an overall online sports betting market share of about 5.5% by volume and 4.5% by gross revenue. This is notably behind industry leaders like FanDuel and DraftKings, which dominate with much larger shares. In states like Michigan, Barstool performs well, capturing roughly 10% of betting volume and 7.4% of revenue in 2022. Its presence in Pennsylvania and Illinois also contributes positively, though attempts in newer markets such as Ohio and Massachusetts have been less successful, and it remains absent from New York due to regulatory challenges. Despite its relatively modest market share compared to initial forecasts that hoped for 15-33%, Barstool’s digital betting app maintains a solid user rating around 4.7 to 4.8 on app stores, reflecting a generally positive user experience, though with limited advanced features compared to the top-tier apps.

In addition to its digital platform, Barstool benefits from a strong physical presence, with 17 brick-and-mortar sportsbooks carrying the Barstool banner across nine states. Some locations, such as Detroit’s Greektown casino, are among the busiest sportsbooks outside Nevada, generating over $130 million in betting tickets in 2022 alone, surpassing many in-person sportsbooks in other major states. Other prominent locations include suburban Indiana’s Hollywood Lawrenceburg and newer venues like Kansas Speedway, reinforcing Barstool’s appeal not only online but also in physical spaces. This dual presence is critical for Penn National Gaming’s strategy, as it capitalizes on Barstool’s brand power both digitally and on the ground, offering a more comprehensive betting experience and driving traffic in a competitive market. Overall, Barstool Sportsbook presents a compelling package for sports bettors, combining user-friendly technology, strong brand identity, and a growing national footprint despite ongoing challenges from larger competitors.

In summary, the Barstool betting app is a well-designed and increasingly recognized sportsbook that targets a younger, engaged sports audience. Its integration with Barstool’s sports and cultural content gives it a distinct edge in marketing and player engagement. While it holds a modest but growing market share and has some particularly strong state-level performances, it operates in a highly competitive space dominated by major players with larger market shares and more expansive features. Still, with its loyal fan base, solid app ratings, and expanding physical sportsbook locations, Barstool Sportsbook remains a significant player and an increasingly important brand in the US sports betting landscape.

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